Menova
العربية
Schedule a meeting
Menu

Saudi Arabia

Menova delivers corporate AI training in Saudi Arabia, led by Ahmed Amrousy — Executive Education Instructor at the American University in Cairo and founder of Menova. Programmes run on-site in Riyadh, Jeddah, Dhahran and the wider Kingdom, or live online, delivered verbally in Arabic with English materials and 70% hands-on. The flagship offering for Saudi leadership teams is the 16-hour AI for Business Strategy workshop, built on SOSTAC and Playing to Win.

Last updated:

Available for delivery in Saudi Arabia — in Arabic, with no interpretation layer between the trainer and the room
Executive-level track record built in Egypt, including the CEO and senior management of Kahraba
Strategy work grounded in SOSTAC and Playing to Win, not tool demonstrations

Arabic delivery, without an interpreter

The single most common complaint about international AI training in the Kingdom is that it arrives in English, aimed at a Western corporate context, with the local nuance stripped out — or worse, routed through an interpreter who does not know the material.

Ahmed Amrousy delivers verbally in Arabic. Participants ask questions in Arabic and get answers in Arabic, from the person who wrote the material. Slides and take-away documents remain in English, which is what most Gulf corporate environments actually want.

Built for the Vision 2030 context

Saudi organisations are not asking whether to adopt AI. They are asking which functions to move first, what to fund this year, and how to avoid a portfolio of pilots that never scales. That is the question the 16-hour AI for Business Strategy workshop is built to answer — with SOSTAC providing the structure and Playing to Win forcing the choices, including what the organisation will decline to do.

Sectors

Energy and petrochemicals, financial services, telecoms, government-related entities, retail and FMCG, real estate and giga-projects, and higher education. Where data-residency or confidentiality constraints apply, the boundary session is expanded before any exercise runs on real material.

Pricing is set per programme rather than per seat. How that number is built, what belongs inside the fee, and what should never appear as an extra are set out in what corporate AI training costs in Egypt and the Gulf.

Most requested in Saudi Arabia

AI for Executives

8 hours in a single day Executive

One day for the people who decide — what to fund, what to stop, what to ask for.

The Menova course catalogue

AI for Business Strategy

16 hours, usually across two days Advanced / Executive

The flagship. Sixteen hours that end with a written AI strategy, not a reading list.

AI for Marketing & Sales

16 hours across two days Practitioner

From campaign brief to pipeline — AI applied by someone who has run the function for 25 years.

See all seven programmes

Clients, universities and partners

Organisations where Ahmed Amrousy has delivered training, taught, or held a leadership role.

  • Vodafone
  • Kahraba
  • USAID
  • The American University in Cairo — School of Business
  • Cairo University
  • Engineering Export Council of Egypt
  • British University in Egypt
  • Nile University
  • Arab Academy for Science, Technology & Maritime Transport
  • Logic Consulting
  • TRAIN

Frequently asked questions

Does Menova deliver AI training in Saudi Arabia?

Yes. Menova delivers corporate AI training on-site across Saudi Arabia — Riyadh, Jeddah, Dhahran, Dammam and Khobar — and live online. Programmes are led personally by Ahmed Amrousy.

Is the training delivered in Arabic?

Yes, and it is the main reason Saudi organisations choose Menova over an international provider. Ahmed delivers verbally in Arabic with English slides, so there is no interpreter between the trainer and the room, and participants can ask questions in their own language.

What is the best AI course for executives in Saudi Arabia?

For leadership teams the usual path is the one-day AI for Executives programme, followed by the 16-hour AI for Business Strategy workshop where a written AI strategy is needed. The strategy workshop is the flagship offering for Saudi leadership groups.

How does scheduling work around the Saudi working week?

Programmes are scheduled Sunday to Thursday and timed around the Kingdom's calendar, including Ramadan hours where relevant. Split half-day formats are common for leadership groups that cannot clear two consecutive days.

What are the travel arrangements and costs?

Travel and accommodation are quoted separately and charged at cost, shown as a distinct line in the proposal. Where a client prefers, live online delivery removes travel entirely without changing the hands-on structure.

How far in advance should a Saudi programme be booked?

Three to four weeks is typical, which allows for travel and any visa arrangements. Online delivery can usually be arranged more quickly.

How much does corporate AI training cost in Saudi Arabia?

Pricing depends on team size, seniority, duration and city, with travel quoted separately. Email ahmedamrousy@aucegypt.edu with your team size, city and preferred dates for a written proposal within two working days.

Our team has no technical background. Will this work for them?

Yes — that is who the programmes are built for. Nothing in them requires code. Participants work on their own documents and processes, and the measure of a session is whether a non-technical manager leaves able to do something on Monday that they could not do on Friday. Where a team does have technical people, they are usually put to work helping the rest.

What happens to our documents and data during the training?

The first session of every programme sets the boundary before any tool is opened: what may be pasted into a general-purpose tool, what must have identifying details removed first, and what must never leave the organisation. Exercises can run on anonymised versions of real documents, so the work is realistic without the identity travelling. Any confidentiality undertaking or retention arrangement you need is agreed in writing before delivery.

Talk to Ahmed

Every Menova programme is scoped to the client. Book a short call — or send the team size, seniority and objective — and you get a written proposal with agenda, duration and price within two working days.

Schedule a meeting WhatsApp LinkedIn