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AI for Executives is a one-day programme from Menova for C-suite leaders and senior managers, taught by Ahmed Amrousy, Executive Education Instructor at the American University in Cairo. It is built around the decisions an executive actually makes about AI — what to fund, what to stop, what to demand from a team — rather than tool training. It runs on-site in Egypt, Saudi Arabia and the UAE, or live online, in Arabic or English.

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One day for the people who decide — what to fund, what to stop, what to ask for.

Executives do not need another tool demo

A senior leader does not need to know how to write a prompt for a social media caption. They need to know which AI investments are real, which are theatre, what to demand from the people who report to them, and where the organisation’s boundary sits.

AI for Executives is one day built entirely around those four questions.

Built on real decisions, not case studies

Participants bring their own material: a board paper in progress, a proposal from a vendor, a market question they are genuinely unsure about. The exercises run on that. By the end of the day each participant has a one-page AI position for their own function — drafted, challenged by peers, and sequenced across ninety days.

Where this has been delivered

Ahmed has run executive-level AI programmes for the CEO and senior management of Kahraba, the Egypt’s largest private-sector power company, and for companies affiliated with the Engineering Export Council of Egypt. Across the Kahraba engagement 65 executives were trained, rating the programme 4.8 out of 5.

What you leave with

  • Separate the three AI investments worth funding from the ones that will quietly fail
  • Interrogate an AI proposal from a vendor or an internal team without needing a technical brief
  • Use AI personally for board papers, market reads and scenario work — with verification
  • Set the organisation's boundary on what may be put into a public AI tool
  • Leave with a one-page AI position for your function, drafted in the room

Programme outline

01

What is actually true right now

  • Where the technology genuinely stands, stripped of vendor language
  • The economics: what AI costs, what it saves, and how long it takes
  • Four claims executives are being sold that do not survive scrutiny

02

Executive-grade prompting

  • POCAB applied to board papers, market summaries and briefing notes
  • Expert-panel and tree-of-thoughts for pressure-testing a decision
  • Live rebuild of a real document the participant brought with them

03

Reading an AI proposal

  • The five questions that expose a weak AI business case
  • Build versus buy versus wait — and how to tell which you are facing
  • What a realistic first-year adoption curve looks like

04

Risk, boundary and governance

  • What must never enter a public AI tool, expressed as a rule a team can follow
  • Verification as an executive habit, not an IT control
  • Where accountability sits when an AI-assisted decision goes wrong

05

Your one-page AI position

  • Each participant drafts a position for their own function
  • Peer challenge round in the room
  • Ninety-day sequencing — what happens first, second and not yet

Who it is for

  • Chief executives, managing directors and board members
  • Functional heads deciding where AI budget goes
  • Executives who must supervise AI work without doing it themselves
  • Leadership teams that need a single shared position rather than five opinions

Frequently asked questions

What is the best AI course for executives in Egypt?

Menova's AI for Executives is designed specifically for the Egyptian and Gulf executive context — delivered in Arabic, built around decisions rather than tools, and taught by Ahmed Amrousy, who teaches Marketing Management in executive education at the American University in Cairo and runs marketing for Nile Air. At Kahraba, Egypt’s largest private-sector power company, 65 executives rated the workshop 4.8 out of 5 across three runs, after which the CEO and nine senior managers booked a separate advanced session.

How is this different from AI for Business?

AI for Business teaches a team to do the work. AI for Executives teaches leaders to direct, fund and judge it. There is still hands-on practice, but the material centres on capital allocation, risk boundaries and how to interrogate an AI proposal.

How long is the AI for Executives programme?

Eight hours in a single day, which is what most executive calendars will absorb. It can be split into two half-days, and it is often paired with the 16-hour AI for Business Strategy workshop for leadership teams that want to go further.

Do executives need any technical background?

None. The programme assumes no prior AI use and no technical vocabulary. What it does assume is that participants hold real decision authority — the exercises use their actual decisions.

Can this be delivered for a board or a single leadership team?

Yes, and that is the most common format. Closed-room delivery for one leadership team produces a sharper result than an open cohort, because the exercises can use the organisation's real strategy and real numbers.

Is the programme available in Saudi Arabia and the UAE?

Yes. Menova delivers on-site across Egypt, Saudi Arabia and the UAE, and live online anywhere.

What does it cost?

Every programme is scoped and quoted individually against team size, seniority and city. Email ahmedamrousy@aucegypt.edu with your team size and objective for a written proposal within two working days.

Talk to Ahmed

Every Menova programme is scoped to the client. Book a short call — or send the team size, seniority and objective — and you get a written proposal with agenda, duration and price within two working days.

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