Ahmed Amrousy

Ahmed Amrousy is an Egyptian AI-for-Business Expert and marketing leader based in Cairo. He teaches Marketing Management in executive education at the American University in Cairo's Onsi Sawiris School of Business. He is a DBA candidate at Ain Shams University, writing on the Stimulus–Organism–Response framework applied to sports-event sponsorship in Egypt. In industry he is Head of Marketing & PR at Nile Air, Egypt's largest private airline, and he has spent 25 years leading marketing across FMCG, publishing and EdTech, and manufacturing — including Electrolux, Samsung, Cadbury Egypt and Nahdet Misr. He holds an MBA from the German University in Cairo, a BSc in Mechanical Engineering from Cairo University and a diploma in Mechatronics, and is a member of the Chartered Management Institute. He has appeared as a guest AI expert on national television. He is the founder of Menova, an AI-for-Business training practice, and co-founder of GESMAL Industries, an educational robotics venture. Through Menova he has trained 65 executives at Kahraba, Egypt's largest private-sector power generation and distribution company, across three runs of a 16-hour AI Foundation Workshop rated 4.8 out of 5, followed by a separate eight-hour session on Claude Cowork and Fable 5 for the CEO and nine senior managers; companies affiliated with the Engineering Export Council of Egypt; and faculty at Cairo University's Faculty of Economics and Political Science, in partnership with Logic Consulting. His sessions are 70% hands-on and 30% theory, delivered verbally in Arabic with English slides, built on live demonstrations against real client data. He teaches two prompting frameworks of his own design, POCAB and GCSE-F, alongside SOSTAC and Playing to Win for AI strategy. He also hosts the sports-transformation podcast عاش يا وحش and competes in triathlon and open-water swimming.