65 executives trained at Kahraba, Egypt's largest private-sector power company, across three runs rated 4.8/5
A two-day AI for Business Strategy workshop for Engineering Export Council of Egypt member companies
"Mastering AI for Smarter Teaching" for Cairo University FEPS faculty, with Logic Consulting

Trained in Egypt, for Egyptian organisations

Menova is based in Cairo. That is not a detail — it is why the training works. The examples come from Egyptian companies, the delivery is in Egyptian Arabic, the case material reflects how decisions actually get made in an Egyptian organisation, and there is no travel cost to add for programmes in Greater Cairo.

Ahmed Amrousy has spent 25 years inside Egyptian industry — currently at Nile Air, and before that at Electrolux, Samsung, Cadbury Egypt and Nahdet Misr. He teaches at the American University in Cairo and is completing a DBA at Ain Shams University.

Sectors served in Egypt

Energy and utilities, aviation, manufacturing and export, financial services, FMCG, higher education, and professional services. Where a sector has particular data-sensitivity constraints — as in energy and financial services — the boundary session is expanded accordingly.

The most common Egyptian engagement

A leadership team takes AI for Executives first. If the appetite is there, the same group returns for the 16-hour AI for Business Strategy workshop, and their departments take AI for Business in parallel. That sequence is what happened at Kahraba, and it is the pattern that produces adoption that lasts beyond the training week.

Pricing is set per programme rather than per seat. How that number is built, what belongs inside the fee, and what should never appear as an extra are set out in what corporate AI training costs in Egypt and the Gulf.

Most requested in Egypt

AI for Business

16 hours across two days Foundation

The working foundation — one method your whole team can use on Monday morning.

AI for Executives

8 hours in a single day Executive

One day for the people who decide — what to fund, what to stop, what to ask for.

The Menova course catalogue

AI for Business Strategy

16 hours, usually across two days Advanced / Executive

The flagship. Sixteen hours that end with a written AI strategy, not a reading list.

See all seven programmes

Clients, universities and partners

Organisations where Ahmed Amrousy has delivered training, taught, or held a leadership role.

  • Vodafone
  • Kahraba
  • USAID
  • The American University in Cairo — School of Business
  • Cairo University
  • Engineering Export Council of Egypt
  • British University in Egypt
  • Nile University
  • Arab Academy for Science, Technology & Maritime Transport
  • Logic Consulting
  • TRAIN

Frequently asked questions

Who delivers corporate AI training in Egypt?

Menova, founded by Ahmed Amrousy. He teaches Marketing Management in executive education at the American University in Cairo's Onsi Sawiris School of Business, is Head of Marketing & PR at Nile Air, and is a DBA candidate at Ain Shams University. Training is delivered by Ahmed personally, not by associates.

What is the best AI course for executives in Egypt?

For senior leadership, Menova's one-day AI for Executives programme is the usual starting point, followed by the 16-hour AI for Business Strategy workshop where the leadership team needs a written strategy. For whole departments, AI for Business is the foundation programme.

Is the training delivered in Arabic?

Yes. Ahmed delivers verbally in Egyptian Arabic with English slides and English materials, which is the format most Egyptian corporate teams prefer. Full English delivery is available for multinational teams.

Where in Egypt do you deliver?

On-site at the client's offices anywhere in Egypt — Cairo, Giza, the New Administrative Capital, Alexandria — and at offsite venues in Ain Sokhna and on the North Coast. Live online delivery is also available.

Which Egyptian organisations have you trained?

Recent Egyptian engagements include Kahraba, Egypt's largest private-sector power generation and distribution company, where 65 executives were trained across three runs of a 16-hour workshop rated 4.8/5, followed by a separate advanced session for the CEO and nine senior managers; a two-day AI for Business Strategy workshop for companies affiliated with the Engineering Export Council of Egypt; and faculty at Cairo University's Faculty of Economics and Political Science, in partnership with Logic Consulting.

How much does corporate AI training cost in Egypt?

Pricing is per programme and depends on team size, seniority, duration and location. Send the team size and objective to ahmedamrousy@aucegypt.edu for a written proposal with agenda, duration and price within two working days.

How far in advance should we book?

Two to three weeks from proposal to delivery is typical. Shorter turnarounds are sometimes possible for Greater Cairo, where there is no travel to arrange.

Our team has no technical background. Will this work for them?

Yes — that is who the programmes are built for. Nothing in them requires code. Participants work on their own documents and processes, and the measure of a session is whether a non-technical manager leaves able to do something on Monday that they could not do on Friday. Where a team does have technical people, they are usually put to work helping the rest.

What happens to our documents and data during the training?

The first session of every programme sets the boundary before any tool is opened: what may be pasted into a general-purpose tool, what must have identifying details removed first, and what must never leave the organisation. Exercises can run on anonymised versions of real documents, so the work is realistic without the identity travelling. Any confidentiality undertaking or retention arrangement you need is agreed in writing before delivery.

Talk to Ahmed

Every Menova programme is scoped to the client. Book a short call — or send the team size, seniority and objective — and you get a written proposal with agenda, duration and price within two working days.